Spend time after your seminar answering questions one-on-one, building rapport where you can and developing relationships with the attendees."
John Stadtmueller, Director of Seminar Systems, Jackson National Life Distributors. |
Fix Your Prospect Seminars
John Stadtmueller | On Wall Street, February 2014
Read the article online >Summary: Seminar success depends on many different factors, some of which will inevitably be outside an advisor's control. But while there's no one "right" way to run a seminar for prospective clients, there are a few simple strategies that can allow advisors to differentiate themselves from the competition and position their events for success. If your seminars aren't giving you the results you want, you might want to see if you're running into any of the following problems.